The Pulitzer of the RSC, The Guardian is the paper that more fully reflected on the RSC
The newspaper has thought more deeply about their CSR has a name . The British newspaper The Guardian has been able to identify the main risk to reputation, loss of credibility, and therefore has a code of conduct that provides some recommendations for managing conflicts of interest and address issues such as racism, the right to privacy or suicide : "Journalists are encouraged to exercise particular care when reporting on suicide, bearing in mind the potential risk of inducing the same. "specifies that" any substance should be referred to generically and not specifically, if possible "and that" where appropriate may include a telephone help. The New York Times takes another prominent place in the responsible exercise of journalism. In 2003 the American Journal was forced to apologize to discover that one of its most promising journalists published false and misleading information. In the wake of the Jayson Blair case, such was the editor, The New York Times appointed an internal committee to draft a document specifying the editing aspects journalists to ensure the accuracy and quality of published information, becoming a benchmark for print.
Another critical aspect of the journalistic profession is the responsibility of advertising. In the Anglo-Saxon world are very sensitive to this issue.
The Guardian gave up more than 400,000 pounds a year that you reported contact ads. Jo Cofino, head of sustainable development, has declared for Corporate Commitment "Our Daily led the feminist movement in the seventies and has been a strong advocate of gender issues, how can we say we stand for rights and dignity of women if, at the same time, we maintain ads in our newspaper erotic lines? There is increasing evidence that many companies erotic lines are related to trafficking. And there's no excuse and say that we are not responsible for the conduct of the advertisers, because they are our suppliers, are part of our business and is not permissible to look the other way. "
The New York Times, meanwhile, specified in Standards of Acceptability advertaising ad type and not publish the criteria that must meet their customers. Another good example is the Month Group, premier publisher of magazines in Colombia, has determined that any of its advertisers mean more than 2% of their income to safeguard their independence.
Finally, it is important to note the position of "Reader Advocate" The Guardian opens to respond to complaints and suggestions from readers. During the first seven months of 2010 Reader's editor received over 14,000 complaints, questions and clarifications and published 664 corrections. This figure has a regular column for the task, a weekly column to address any issues raised by readers editorial and also has a blog in which he explains the principal adjustments. Moreover, the characters have the right to reply in a section that goes four days a week.
Source: Compromisoempresarial.com
Reporter: Esther Barrio.
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